Had a great yet sobering conversation with Alberton Garcia from www.marketing4indies.com . The second I informed him that I was a mobile developer he switched gears to explain why Mobile devs are still not making as much money as console and steam devs are making. After checking my current profit ledger I sheepishly agreed and asked why is that.
Albertino expertly opened my eyes to the main issue with mobile game users: They are very casual players and they really don’t like paying upfront. I couldn’t ignore that logic. Compare that to a user walking into gamestop. If they pick up a game off the shelf and walk to the cash register their plan is to pay for the game in their hand. If you “walk” up to the counter in the Apple App Store or Google Play Store your choice is to probably download the game for free.
Of course there are incentives in mobile games to purchase further down the road but seriously, you can’t beat a game that is made to be paid for upfront. After the conversation I thanked him for his insight and asked for his information. If you are an Indie Dev looking to get your game on http://store.steampowered.com/ contact them below right away!